How to Market Your Student Organization or Event

Market an Event

How to Market an Event on Campus

So you are planning an event?

After you've completed the following:

  • Reserve a room for your event
  • Completed a risk management form if one is needed
  • If tickets are required, speak with the Lane University Center Box Office
  • Apply for event funding from SGA (student orgs only)
  • Written a brief description of your event. Be concise, but provide enough information that even a complete stranger could understand your event. Here's some tips.
  • Create or gather copyright-free URLs which represent your event.

Now that you are ready to market your event, here are some options at Frostburg State:

  • Digital Signage - The Lane University Center Digital Signage System consists of 4 monitors placed in the Lane University Center lobbies near main entrances which offer student organizations, FSU offices and departments and local businesses a new and exciting way to get the word out about events, opportunities and meetings. Submit a 1920 pixels wide x 1080 pixels tall jpeg following these specifications.
  • SpotlightOnline - Student and Community Involvement's weekly newsletter to Frostburg State's students, faculty and staff highlighting events and opportunities, student organizations are encouraged to submit events two weeks prior to event by tagging event type 'SpotlightOnline' when submitting to
  • - submit an event to Frostburg State's official online calendar at least one week prior to the event. Include a brief description covering the five Ws and H: who, what, when, where, why and how. For example, if your news brief is announcing an open mic night in Lane, it should include what the open mic night will entail - maynef an online list of songs, who can participate, who is invited - students, faculty or staff, where it will be held and maybe even parking locations if inviting the public, when the open mic night will take place, why should you attend or maybe who it is benefitting, and how to sign up for the open mic night. You may multiple select from the drop-down menus event type, department and group. Don't forget to select Student Activities and SpotlightOnline. If your organization does not appear in the drop-down menu, email Robert Cooper at, Director of Student Activities/Fraternity and Sorority Life to request it be added.
  • BobcatConnect - an online community for student organizations
  • Statelines - an FSU publication for and about FSU people. Published by FSU Division of Communications and Media Relations on Mondays, submit your events to the Wednesday prior to publication date.
  • FSU-TV3 - Submit a message request form to Frostburg State's television station. Be sure to read these technical specifications and content guidelines.
  • WFWM/XFSR - Email your campus events to for inclusion on XFSR's "Campus Calendar" segment or WFWM's "Community Calendar" segment
  • Posters - Design your own poster or solicit a graphic design student for help. The Student Government Association offers copying services Monday-Friday from 8:30am-4:00 pm from your supplied pdf. BW-8.5x11-10¢, 11x17 -25¢ Color-8.5x11-25¢, 11x17 -50¢. Larger posters $1.26 sq/ft. We recommend printing 100 copies to plaster campus. Posters may be hung throughout campus on bulletin boards in academic buildings, the Lane University Center (policy), Residence Halls (policy), the Lewis J. Ort Library, and Edgewood Commons.
  • Social Media - share your posts with the following accounts, register your social media account with Frostburg State so you can become part of eFrostburg